U.S. Route 66, also known as the Main Street of America or the Mother Road, was one of the original highways within the U.S. Highway System and became one of the most famous roads in America. The brand ROUTE 66, which is named after this highway, is an American vintage lifestyle brand with timeless appeal for anyone that is adventurous, e×ploring and self-made: ‘ROUTE 66 – Feel the Freedom’